It was 2014. Apple led a secret effort project named Project Titan. The company had invested billions of dollars after seeing a future in building self-driving cars.
Fast forward a decade later today in 2024, Apple set back its 10-year effort to build an electric vehicle costing billions of dollars as developing the software and algorithms for a car with autonomous driving features proved too difficult.
To date, it was one of Apple’s most ambitious projects in the company’s history showing Apple’s pursuit of innovation. Now the focus of many of Project Titian employees will shift to Apple’s artificial intelligence division to improve Apple’s intelligence division. Climbing the ladder in this ongoing AI war among tech giants.
